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Interim use and cultural activation plan connects Portland to its waterfront 

Located in the heart of Portland’s South Waterfront District, the Zidell family’s 33-acre riverfront property is the largest undeveloped site in the city. For generations the land has been home to the family’s industrial businesses. Now, after extensive environmental restoration, the site is prepared for redevelopment. As barge operations continue on a portion of the Yards, the family has launched an ambitious plan to transform the land into a mixed-use district complete with parks, plazas and river access.

Zidell has enlisted Rebar to develop an Interim Use and Cultural Activation plan to complement the strategic master planning process being led by ZGF Architects. The plan choreographs a set of temporary uses that put the site on the map as a cultural destination over the course of the Yards’ multi-year build out.  With an overarching goal of reconnecting people to the Willamette River, Rebar’s plan adds a layer social and spatial innovation to what is considered one of the top five transit-oriented development infill sites in the country.

Date: 2012 – …
Client: Zidell Marine
Location: Portland, OR